Member Spotlight

TXU Energy - Rafael Navarro

Powerful roots. Bright future.

You can trace our roots back to 1882 when Dallas Electric Lighting Company brought electricity to North Texas. We watched as the arrival of porch lights first welcomed neighbors and confused moths. We saw the introduction of air conditioning make our brutal summers somewhat bearable. And we marveled at the first electric car buzzing down our streets.


More than 100 years later, in 2002, the Texas competitive electricity market opened, and TXU Energy became the state’s leading retail electric provider. Today, more Texans trust us to power their homes and businesses than any other electricity provider. We’ve come a long way, but we never forget our heritage. We’re committed to always improving the communities where we live, work and serve. Most of all, we’re committed to our customers.


We’re honored that you’ve made us the #1 choice for electricity in Texas, and we intend to keep it that way. How? We’re passionate about creating experiences and solutions tailored to fit your needs. And we employ some of the best and brightest Texans around.


Gift Card Incentive

TXU is offering up to $500 for qualifying new business customers.


TXU GreenBack

Get rebates for making energy-efficiency improvements to your facilities that yield long-term savings. TXU GreenBackSM dollars can help you fund a new project or help pay for existing projects, like changing to LED lighting.*


"As THE destination for both sports and entertainment in the DFW Metroplex, the TXU GreenBack program has allowed us to save substantially on our energy cost, while maintaining the quality experience that our guests have come to expect.” 

– American Airlines Center


TXU Reduction Rewards

When we identify times that the market could benefit from lower demand, you can get paid for voluntarily reducing your use during that period. Only opt in if the time and payout are right - it’s completely up to you.


"Our district earned $6,000 for only three hours of curtailment through the Reduction Rewards program. And, trimming our usage was easily achieved by reducing lighting in non-critical areas and raising HVAC set points to reduce the air conditioning load.” 

– Large Houston-area ISD


About Rafael

I am a University of Houston graduate.  Go Coogs!  I have 10 years of experience in the electricity service industry ranging from sales to management.  My current focus is helping small to large businesses with all their electricity service needs.  Becoming your go-to person for everything electricity is my goal.